Tuesday, 8 September 2015

It's time to take the #DairyPromise

Dairy products are a part of most people's everyday lifestyle. But do you think about where your dairy products are coming from?

AHDB Dairy is a non-profit organisation working on behalf of the UK's dairy farmers. As you may be aware, there are currently lots of problems facing the dairy industry at the moment, which is why now is the perfect time to push for change in the industry. The increased media coverage surrounding the issues means that more and more people are showing an interest in ensuring farmers are getting the right value for their produce. This is great - but the more people that are made aware, the better.

This is where we come in. Supporting fair, sustainable dairy farming not only protects farmers, but it also helps to preserve our countryside. And the best part is - anyone can be a supporter. That's why AHDB Dairy have launched the #DairyPromise initiative.

But what is the #DairyPromise?

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It's simple. Next time you buy your regular dairy products, just look out for a quality logo such as the Red Tractor. These show you that the food you're buying is food you can trust.

To show your commitment, AHDB Dairy also encourage you to take the #DairyPromise online. All you have to do is click through and agree to look out for quality logos on your dairy products, then simply submit your email address to ensure you're signed up.

And - even better - if you need an incentive to sign up, the #DairyPromise is also running a supporting prize draw. Everyone who takes the #DairyPromise and submits their email address before 14th September will be in the running to win a brilliant overnight stay at a dairy farm for you and three friends. You can find more details about the prize draw and the farm stay here.

So what are you waiting for? Go over and take the #DairyPromise - I have!

Have you taken the #DairyPromise? Let me know in the comments below!

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